Eight ways to increase your social visibility on social media Eight ways to increase your social visibility on social media

Eight ways to increase your social visibility on social media
31 Oct 2014

Imagine my excitement, just a few weeks ago, when LinkedIn told me that as a premium member they had given me a whole bunch of new features, from a striking new hero banner photo at the top of my profile, to my listing in others’ search results now being twice the size it was before. Then they told me I can now see how my profile ranks - an overview against my connections and my peers and that’s when despondency took over my LinkedIn world.

Now don’t get me wrong, I understand that not everyone can be ranked number one on LinkedIn or in any other competitive endeavour. So being number 12 out of 99 of my peers was acceptable but only coming 142nd out of my almost 4,000 first degree connections, well, that can’t be right can it?

Clever LinkedIn!

I’m not alone in my desire to be recognised on social media. Otherwise why would LinkedIn have more than 300 million members and Twitter have 135,000 new users signing up every day?

We want to be noticed and recognised for who we are and what we do. We need validation that we are someone important, special even, and for many this involves buying followers or Facebook likes. For others it’s about simply working hard at crafting an online presence that others believe is of value to them.

This is where LinkedIn has been clever, they have recognised the innate desire that most of us have to be recognised and tapped right into it with how you rank for profile views. However, this feature is more than just a talent competition.

If you are a serious LinkedIn user, it represents an opportunity for you to really understand what your competition is doing and why they are coveting your client. It allows you the opportunity to model their approach or take a different path. In short, it provides you with competitive intelligence that you would struggle to obtain from any other source.

Eight steps to increase your social visibility ranking

In payroll, your job is to rise about your competition and promote yourself and your service. Build authentic relationships and people will want to use your services.

Last week, I was taken with an article I read in The Huffington Post by Ghazal Omid, 'Your status on Linkedin: how do you become #1, not for just a day but all the time', which I feel sums up how to build an authentic social following and raise your personal and business brand profile. The article is well worth reading for Ghazal’s eight recommendations.

Steve Phillip is managing director of Linked2Success Limited. Since 2009, he has helped hundreds of professionals around the UK and in Europe, such as FedEx, The EDHEC Business School, and many universities and professional service businesses to raise their online profiles and generate hundreds of new client opportunities, using tools such as LinkedIn and other social media.

Imagine my excitement, just a few weeks ago, when LinkedIn told me that as a premium member they had given me a whole bunch of new features, from a striking new hero banner photo at the top of my profile, to my listing in others’ search results now being twice the size it was before. Then they told me I can now see how my profile ranks - an overview against my connections and my peers and that’s when despondency took over my LinkedIn world.

Now don’t get me wrong, I understand that not everyone can be ranked number one on LinkedIn or in any other competitive endeavour. So being number 12 out of 99 of my peers was acceptable but only coming 142nd out of my almost 4,000 first degree connections, well, that can’t be right can it?

Clever LinkedIn!

I’m not alone in my desire to be recognised on social media. Otherwise why would LinkedIn have more than 300 million members and Twitter have 135,000 new users signing up every day?

We want to be noticed and recognised for who we are and what we do. We need validation that we are someone important, special even, and for many this involves buying followers or Facebook likes. For others it’s about simply working hard at crafting an online presence that others believe is of value to them.

This is where LinkedIn has been clever, they have recognised the innate desire that most of us have to be recognised and tapped right into it with how you rank for profile views. However, this feature is more than just a talent competition.

If you are a serious LinkedIn user, it represents an opportunity for you to really understand what your competition is doing and why they are coveting your client. It allows you the opportunity to model their approach or take a different path. In short, it provides you with competitive intelligence that you would struggle to obtain from any other source.

Eight steps to increase your social visibility ranking

In payroll, your job is to rise about your competition and promote yourself and your service. Build authentic relationships and people will want to use your services.

Last week, I was taken with an article I read in The Huffington Post by Ghazal Omid, 'Your status on Linkedin: how do you become #1, not for just a day but all the time', which I feel sums up how to build an authentic social following and raise your personal and business brand profile. The article is well worth reading for Ghazal’s eight recommendations.

Steve Phillip is managing director of Linked2Success Limited. Since 2009, he has helped hundreds of professionals around the UK and in Europe, such as FedEx, The EDHEC Business School, and many universities and professional service businesses to raise their online profiles and generate hundreds of new client opportunities, using tools such as LinkedIn and other social media.